Retail features
Retail egg features: national large white conventional
USDA weekly grocery feature activity for national large white conventional shell eggs: stores featuring and advertised price
Data through Aug 10, 2026 · source last checked Aug 20, 2026 · page revised Aug 20, 2026
Cite
- Stores featuring
About this data
- Source
- USDA AMS Egg Market News, Weekly Grocery Store Egg Feature Activity
- Series
- national large white conventional shell eggs, stores featuring
- Basis
- Retail advertised feature
- Geography
- National
- Unit
- Stores featuring (advertised price in $/carton)
- Calculation
- Weekly survey
- Last observation
- Aug 10, 2026
- Update frequency
- Weekly
2,032 stores featured national large white conventional eggs at $1.29-$6.99 per carton the week of Aug 10, 2026 (USDA feature activity).
2,032 stores featured national large white conventional eggs at $1.29-$6.99 per carton the week of Aug 10, far exceeding the prior week's 387 stores. Average advertised prices fell to $2.07 from $2.62 the week prior, while the advertised range widened to include higher highs.
| Week | Stores featuring | Avg ad price | Range |
|---|---|---|---|
| Aug 10, 2026 | 2,032 | $2.07 | $1.29-$6.99 |
| Aug 3, 2026 | 387 | $2.62 | $0.97-$2.99 |
| Jul 27, 2026 | 843 | $1.18 | $0.50-$3.99 |
| Jul 20, 2026 | 613 | $2.01 | $0.97-$4.99 |
| Jul 13, 2026 | 878 | $1.08 | $0.88-$2.48 |
| Jul 6, 2026 | 494 | $1.28 | $0.79-$1.99 |
| Jun 29, 2026 | 915 | $2.18 | $0.67-$4.44 |
| Jun 22, 2026 | 743 | $1.48 | $0.98-$2.50 |
Previous weeks
An earlier week
Retail feature participation for national large white conventional eggs fell to 387 stores in the week of Aug 3, down 456 from the prior week. The average advertised price rose to $2.62 per carton from $1.18.
An earlier week
843 stores featured national large white conventional eggs the week of Jul 27, up 230 from the prior week, while the average advertised price fell to $1.18 per carton from $2.01, according to USDA feature tracking. The retail price range widened to $0.50-$3.99.
About Retail egg features: national large white conventional
Retail feature activity is USDA's weekly read on how hard grocery stores are advertising eggs. The headline here is feature intensity: how many stores ran a feature for this egg that week, summed across pack sizes. It is a demand-side signal, not a wholesale price. Heavy featuring usually goes with ample, cheap supply, and features pull back when a shock makes eggs scarce and expensive, so a falling store count against a rising benchmark is the demand side backing away from a tight market. The advertised carton price shown alongside is what shoppers see in the ad, in dollars per carton, a different unit from the wholesale benchmark.