# Retail egg features: national large white conventional USDA weekly grocery feature activity for national large white conventional shell eggs: stores featuring and advertised price _Data through Aug 10, 2026 · source last checked Aug 20, 2026 · page revised Aug 20, 2026_ > 2,032 stores featured national large white conventional eggs at $1.29-$6.99 per carton the week of Aug 10, 2026 (USDA feature activity). 2,032 stores featured national large white conventional eggs at $1.29-$6.99 per carton the week of Aug 10, far exceeding the prior week's 387 stores. Average advertised prices fell to $2.07 from $2.62 the week prior, while the advertised range widened to include higher highs. ## Recent weeks: stores featuring and the advertised carton price | Week | Stores featuring | Avg ad price | Range | | --- | --- | --- | --- | | Aug 10, 2026 | 2,032 | $2.07 | $1.29-$6.99 | | Aug 3, 2026 | 387 | $2.62 | $0.97-$2.99 | | Jul 27, 2026 | 843 | $1.18 | $0.50-$3.99 | | Jul 20, 2026 | 613 | $2.01 | $0.97-$4.99 | | Jul 13, 2026 | 878 | $1.08 | $0.88-$2.48 | | Jul 6, 2026 | 494 | $1.28 | $0.79-$1.99 | | Jun 29, 2026 | 915 | $2.18 | $0.67-$4.44 | | Jun 22, 2026 | 743 | $1.48 | $0.98-$2.50 | ## About Retail egg features: national large white conventional Retail feature activity is USDA's weekly read on how hard grocery stores are advertising eggs. The headline here is feature intensity: how many stores ran a feature for this egg that week, summed across pack sizes. It is a demand-side signal, not a wholesale price. Heavy featuring usually goes with ample, cheap supply, and features pull back when a shock makes eggs scarce and expensive, so a falling store count against a rising benchmark is the demand side backing away from a tight market. The advertised carton price shown alongside is what shoppers see in the ad, in dollars per carton, a different unit from the wholesale benchmark. ## About this data - Source: USDA AMS Egg Market News, Weekly Grocery Store Egg Feature Activity - Series: national large white conventional shell eggs, stores featuring - Basis: Retail advertised feature - Geography: National - Unit: Stores featuring (advertised price in $/carton) - Calculation period: Weekly survey - Last observation: Aug 10, 2026 - Update frequency: Weekly --- Cite: 2,032 stores stores featured national large white conventional shell eggs in USDA's grocery feature report, week of Aug 10, 2026. The Scramble. https://the-scramble.com/retail/national-large-white Canonical URL: https://the-scramble.com/retail/national-large-white